Allocation of meat in the supermarket
The average price of conventional pork in the supermarkets of Western Europe is approx. 6.48 €/kg (Van Galen M et al., 2020; Table 7.7). This results in an EVR of 0.53. It means that the eco-costs is 0.53 € per ‘€ conventional pork’, which is the key to economic allocation of different cuts of pork in the supermarket.
The average price of conventional beef in the supermarket of Western Europe is approx. 11 €/kg (=3.5 x 2 + 4). This results in an EVR of 0.45. It means that the eco-costs is 0.45 € per ‘€ conventional beef’ , which is the key to economic allocation of different cuts of beef in the supermarket.
Economic allocation of conventional chicken products is not possible. This is because of the fact that the price differences between the poultry cuts are small in comparison to the enormous price variations in the supermarkets of different cities, see price of chicken fillets in European cities . The low prices are caused by poor product quality (not free of salmonella and antibiotics), quality of animal life (ultra short lifetimes), as well as poor labor conditions in the supply chain.