The term Triple P is related to the aim of companies, and therefore it is related as well to the design of products and services.
It refers to the concept of the triple “bottom line” as formulated by John Elkington in his book Cannibals with Forks (Elkington, 1998).
According to the triple bottom line concept, equal weight should be given in corporate activities
to the following three aspects:
– “people”, the social consequences of its actions
– “planet”, the ecological consequences
– “profit”, the economic profitability of companies (being the source of “Prosperity”)
The main point is that the “bottom line” of an organization is not only an economic-financial one; an organization is responsible to its social and ecological environment as well. From this “triple P” perspective, an organization that considers a strategy of sustainability needs to find a balance between economic goals and goals with regard to the social and ecological environment.
The idea of the 3 dimensions originated from the Brundtland Report. In literature, the P of People is blurred by the fact that companies should take care of their employees anyway (in “good governance”). It