Note: The most common fear of business managers is that their new products end up with a deteriorated value/costs ratio, and hence will have a cumbersome position in the market. The stability of the governmental policy plays an important role here. When governmental regulations which level the playing field are postponed or even abandoned, proactive companies with sound product strategies are harmed. This can cause severe damage to the transition process and may lead to reluctance of players to move proactively in the future.
The most successful design options are depicted in Fig. 4.4c
Literature: see under tab references 2.0, 2.5 and 2.8.